You’re at that point in a computer game, the one where you think you’ve nearly finished. You’ve mastered the gameplay, you know all the little tricks and strategies that lowly beginners miss. You’re feeling pretty smug, then suddenly – rather than being congratulated for completing the game – a big ‘Level TWO’ sign drops into view! Within moments you discover that ‘Level TWO’ is much harder than ‘Level ONE’. This isn’t a game anymore.